Ask any street retailer if they are concerned about the effects of the internet and most will say 'yes', the rest will either be lying or will have embraced this technology for their customers' benefit. Thankfully, Parade see their website as being of great importance to them and their customers. As a means of reaching a potentially huge market it is hard to beat. This is why they wanted a site that not only reflected the unique and inspirational range of products they sell, but also a site that offered an efficient way in which customers could purchase online.
This was an exciting and challenging project which brought together our creative and digital teams with the sole purpose of producing a site that employed a content management system, order management system and shopping cart facility with no compromise to the design or user experience.
