The Macallan 1824 Series
The 10th of September was the UK launch of The Macallan Gold, the first release in The 1824 Series celebrating two of The Macallan's Six Pillars, Sherry Casks and Natural Colour. The packaging for this new series and suite of ambassador support tools were developed by Art Department and looked stunning behind the bar at The Vaults, Portland House in London.
The collaborative team spirit from all of those involved has delivered a game-changing series that will take the market by storm. It was a delight to be working with everyone at The Macallan and Maxxium UK to bring these stunning singlemalts to the global markets.