Brand Vision™ for ASTRAK.
ASTRAK – FOR THE BEST ON EARTH™
Astrak has grown rapidly over the last few years to become one of the market leaders in the supply of quality undercarriage parts, and GET products for earth moving equipment.
Art Department were approached to help strengthen this position and support a new business strategy reaching new markets and sales opportunities in Europe.
This project involved the development of a brand strategy, tone of voice messaging, and the delivery of a Brand Vision across our four communication channels – Identity, Print, Digital and Environment.
1/6 - New Identity
2/6 - Branded Clothing Options
3/6 - Identity Resolved
4/6 - Clothing
5/6 -Website Design
6/6 - Company Stationary
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