You have a software product that could revolutionise an industry sector. You have strong evidence that users love it. You know there is a huge market for it, so what next? Brand and product awareness is crucial and to support this we developed a new brand for MODS and their 3D-based project and facilities management system, Virtual Manager. This involved developing both identities, a positioning booklet (aimed at delivering an overview of the product), exhibition material, full CMS website and an engaging and informative digital presentation for use at face-to-face meetings.