This project was initiated by Aberdeenshire Council as a result of two tragic road deaths involving children making their way home from school. Once again, Talisman put their full support behind an extremely important campaign aimed at increasing awareness to the dangers of getting on and off school buses. The project involved the development of a campaign name, identity, education pack, posters, launch material, website, DVD and 2 hard hitting films - judged by a focus group to be visually effective, educational and thought provoking. The campaign forms an important part of the school curriculum and has been used throughout Aberdeenshire and Aberdeen City, with further regions requesting education packs.