A single 'Cire Perdue' crystal decanter handcrafted by the Lalique's Masters of Crystal, cradles the oldest Single Malt whisky ever released by The Macallan, The Masters of Spirit and Wood. All proceeds from the auction of this beautiful decanter by Sotherby's, New York will be donated to charity: water.

We were asked to create all the marketing support material for this project – from art directing photography, photo retouching, copywriting, design and production of the dual language launch brochure, Press Toolkit CD-rom and two emotive films. The finished work has been well received around the world and will help drive PR coverage and wider appreciation of this significant brand initiative for both The Macallan and Lalique.