Ever felt that you are stuck in a rut with your career? Most people have felt this way at some point and it's Raeburn's view that this sense of being unfilled at work is not a problem to be taken lightly. "In such circumstances we can all benefit from a change" a view that led to the theme which was woven into the television and cinema campaign we created and managed for Raeburn. This project was part of a brand positioning exercise aimed at creating Scottish-wide recognition of the Raeburn name and in the six week period the campaign ran, our web stats. showed that visitors to their site doubled.