CIE used to stand for the Centre for Inclusion and Equity in Education, a bit of a mouthful for a company that had a clear and concise message to get across. Following discussion with the Art Department we shortened the name to CIE, which helped broaden its market and helped direct its services.
We explored how well the previous marketing materials promoted CIE’s tremendous skills-set and growing reputation before embarking on a brand-building exercise that has involved a new identity, promotional and display tools, website and company literature.
CIE is no longer solely reliant on Professor Donnie Macleod’s excellent reputation at the forefront of his field – it can proudly stand as a market leader in its own right and its selection of marketing tools help it reach a wider audience.
