Located in the rural village of Blackburn, 10 miles to the west of Aberdeen, insurance company H&R has an interesting story to tell. They are one of the largest insurers of high-performance motorcycles in the UK and managing director Shona Robertson has generated a significant amount of recognition and praise from within the industry over the past four years – not bad for a small North-east company.
To further enhance H&R’s growing reputation Shona approached the Art Department to deliver a brand-building strategy that better reflected the company’s achievements and bring to a wider market their commitment to providing the highest standards of service to their customers.