The Macallan 50 years single malt: a timeless whisky.
The Macallan 50 years old is a pinnacle of The Macallan’s whisky making – a unique 1967 single malt whisky that connoisseurs around the world can enjoy today. Thanks to our lasting and privileged partnership, The Macallan asked the Art Department team to work on this unique project.
We crafted the packaging as well as the launch film along with marketing support materials. “The Macallan 50 years old reveals that while taste may change, true beauty is timeless”.